If you want to learn sales skills and strategies which you can count on in any market, John is one of the Masters you want to learn from.
Mortgage agents have it easy today in this low rate environment. John's training was helping loan officers make serious money when rates were over 10%, with consistent results.
John is one of the most "ripped off" sales trainers in the mortgage industry. More than once John found copies of his training in mortgage offices integrated into their own manuals.
The reason for that is simple. What John teaches works, and it works in any type of sales in any industry. Because his training is about connecting to people and building trust, the right way.
John is the only mortgage sales trainer we know of who received a letter for compliant, ethical sales training from the California Association of Mortgage Brokers.